RED BIRD MANDARIN IS A VISIONARY PROJECT TO
OFFER MANDARIN LANGUAGE CLASSES TO SCHOOLS
FOR CHILDREN AGED 3-10.
We were approached in the early stages of the project to create the
company name and brand strategy. This involved research into the
origin of traditional Mandarin learning and culture.
We developed a brand identity that included the logo, accompanying
bird character, brand guidelines and initial marketing material.
The final logo was bright, child friendly and contemporary, reflecting
the modern and enjoyable teaching approach.