Red Bird

RED BIRD MANDARIN IS A VISIONARY PROJECT TO OFFER MANDARIN LANGUAGE CLASSES TO SCHOOLS FOR CHILDREN AGED 3-10.

CREATIVE AND BRAND STRATEGY

We were approached in the early stages of the project to create the company name and brand strategy. This involved research into the origin of traditional Mandarin learning and culture. We developed a brand identity that included the logo, accompanying bird character, brand guidelines and initial marketing material. The final logo was bright, child-friendly and contemporary, reflecting the modern and enjoyable teaching approach.