LONGACRE SCHOOL PREPARATORY SCHOOL ASKED US TO PRODUCE A NEW BRAND, WEBSITE AND PROSPECTUS.

The brand needed to be slightly playful but still uphold their reputation as a top prep school. For the new brand we chose a bear symbolising Patience, Connection, Confidence, Nurturing and Protection. The prospectus we created reflected the magic of Longacre with a parcel shaped prospectus tied neatly with a ribbon. Opening the prospectus gave the feeling of opening something very special and unique. We reinforced this feeling on the website with striking photography.