The new brand needed to be slightly playful but still uphold Longacre’s reputation as a top prep school. For the new brand, we chose a bear symbolising Patience, Connection, Confidence, Nurturing and Protection. All of which were true reflections of the school.
For the Prospectus, our free-thinking team created reflected the magic of Longacre with a parcel shaped prospectus tied neatly with a ribbon. Opening the prospectus gave the feeling of opening something very special and unique