LONGACRE SCHOOL PREPARATORY SCHOOL ASKED US TO
PRODUCE A NEW BRAND, WEBSITE AND PROSPECTUS.
The brand needed to be slightly playful but still uphold their reputation
as a top prep school. For the new brand we chose a bear symbolising
Patience, Connection, Confidence, Nurturing and Protection.
The prospectus we created reflected the magic of Longacre with a parcel
shaped prospectus tied neatly with a ribbon. Opening the prospectus
gave the feeling of opening something very special and unique.
We reinforced this feeling on the website with striking photography.