London is a lonely place, LonelyCo. are trying to change the way we think about community in the big smoke.
LonelyCo is an organisation that wants to combat the increasing levels of loneliness among city dwellers.
This campaign explores the desire to find a friendly face within the huge city of London – for those who may be struggling with loneliness despite being surrounded by people.
Yellow was chosen as a warm and inviting colour, alongside whimsical illustrative faces and ‘sparks’ to create a welcoming and approachable theme that is appealing to all who may feel alone.
EDMs and social media posts are used, as well as traditional advertising on billboards around the Underground to remind people that this organisation is here to help.