Lessiters

LESSITERS CHOCOLATES WERE HUGELY WELL RESPECTED IN THE INDUSTRY AS MANUFACTURES OF FINE SWISS CHOCOLATES AND TRUFFLES, HOWEVER, DESPITE THIS SUCCESS, THEY HAD ALMOST NO CONSUMER BRAND AWARENESS.

LOGO DESIGN AND BRAND DEVELOPMENT

The challenge was to create a completely new brand concept that would appeal to the direct consumer market without detracting from the current success of Lessiters itself. Barley House Agency we commissioned to undertake the project and developed a complete new identity around the name “The Secret Truffletier”. The brand marque was then incorporated across website, packaging and promotional materials.