LESSITERS CHOCOLATES ARE HIGHLY RESPECTED IN THE INDUSTRY AS MANUFACTURES & SUPPLIERS OF FINE SWISS CHOCOLATES & TRUFFLES TO TOP BRANDS, HOWEVER HAD ALMOST NO CONSUMER BRAND AWARENESS OF THEIR OWN.
We created a completely new brand concept that would appeal to the direct consumer market without detracting from the current success of Lessiters within the commercial sphere. The brand marque introduced the name “The Secret Truffletier”, a nod to the other side of their business. A combination of handwritten script and clean, modern typography, encoded this logotype with connotations of luxury, quality, and a bespoke, handmade finish.
Packaging design varies from item to item, but we’ve cleverly designed and implemented systems which mean one box can be used in multiple ways – thus reducing waste. Themed packaging and limited edition boxes are rolled out for special events, whilst “everyday” gifting boxes utilise colour and pattern to create their own identities.
It follows that a refreshed public presence calls for a shiny new website to match the packaging aesthetic. Beautiful photography and slick typography combines to show off their products at their best, and make you crave chocolate.