Combining heritage with modern design
Griffin Place was built on the site of the old Roche Factory in Welwyn Garden City. As well as being responsible for all of the creative, we took care of all of the production on this project and printed brochures with special finishes, as well as large format signage, in-house.
The visual identity ties in local heritage and the art deco style of the development, whilst remaining clean, crisp, and minimal to attract the demographic of home buyers today. Working both with the developers and local estate agent Ashtons, we included documentative-style pages which included the history of the area, to give this brochure more of a coffee table book feel and increase its longevity and value.