FIT FOR FILMS IS A WELL-ESTABLISHED NAME WITHIN THE FILM INDUSTRY, HELPING ACTORS, DIRECTORS, PRODUCERS, AND STUNT PERFORMERS FUNCTION AT THEIR PHYSICAL AND MENTAL PEAK.

We created a new logo for them that is iconic, flexible and timeless, and works across packaging, print and digital assets. The marque is based on the first letters of FIT FOR FILMS and is made of different strands to represent their multiple training protocols and products. We selected a complimentary typeface and colour palette to reflect the clean healthy values they represent.