FIT FOR FILMS IS A WELL-ESTABLISHED NAME WITHIN
THE FILM INDUSTRY, HELPING ACTORS, DIRECTORS,
PRODUCERS, AND STUNT PERFORMERS FUNCTION AT
THEIR PHYSICAL AND MENTAL PEAK.
We created a new logo for them that is iconic, flexible and timeless,
and works across packaging, print and digital assets.
The marque is based on the first letters of FIT FOR FILMS and
is made of different strands to represent their multiple training
protocols and products. We selected a complimentary typeface and
colour palette to reflect the clean healthy values they represent.