Engage create school information management systems and financial management packages for fee-paying independent schools. In a competitive market, they needed to raise their profile, and we did just that!
We helped Engage to develop a new brand that represented their key values and brought focus to their product offering. We developed a new logo with a butterfly marque to reflect the company’s legacy. We did this in a modern faceted style, introducing bright colours – a digital colour palette for a digital product.
We developed a unique and engaging multi-platform marketing campaign to attract new leads for Engage. This included EDMs, a clever direct mail, and social media. At their first expo following our campaign, Engage recorded a record number of new leads, of which they felt many would be converted in to customers.
In addition, we created a full suite of brand documents and flyers for Engage to promote their message and ensure brand consistency.
Having rebranded, Engage wanted a website that matched their new modern style. Their previous site had a lot of content and copy making it harder to find information. We helped them write new copy, making it easier to navigate, and used the WordPress platform to create the site, meaning that information could be easily added and updated.