IN 2018 CITYCOM WERE AWARDED THE PRESTIGIOUS ACCOLADE OF TOTAL COMMUNICATIONS PARTNER OF VODAFONE WHICH WAS THE IMPETUS TO CREATE A FRESH NEW BRAND TO BUILD FURTHER SUCCESS IN 2019.
Citycom, one of the UK’s leading service providers, approached us to undertake in-depth research into their brand perceptions and create a dynamic and exciting brand which would reflect the company’s position as London’s Biggest Managed Service Provider. The project involved a completely new brand identity, website, sales-presenting collateral and an executive brochure for key target accounts.
We created a vibrant and modern brand that could be used seamlessly across all media types and as part of our usual design process, translated this all into a brand guideline document for use on all future projects.
To match this modern, technological brand, we also designed and built a new website focussing on all the different user journeys – namely staff, existing partners, and potential new customers.
Backed up with classy business stationery, a suite of contractual templates, and advertising to launch their new brand image, Citycom were all set to go forth and be fully integrated in their next campaign.