Deciding when to re-brand is tough. Through a packed working day having the time and space to think about your brand can be difficult.
That’s why the charming folk at this Hertfordshire based agency are here to help. We’ve put together five signs that it might just be time for you to consider picking up the phone to a branding agency.
1. YOU’RE STRUGGLING TO DIFFERENTIATE
Do you struggle to stand out from your competitors? If you’re target market are unsure what your brand does and what makes your brand different, it might be time for a re-brand. Repositioning and hammering-home your unique values is a great way to shake things up and be seen in a crowded market. Especially when you’re providing a unique solution.
2. YOU WANT TO ATTRACT A NEW AUDIENCE
Looking for a different ‘type’ of customer? If this is the case, it’s vital you consider a rebrand. Each audience/target market has a different personality. You need to make sure your messages are resonating with your audience.
3. YOUR BRAND FEELS OUTDATED
Does your website and material feel a little too ‘retro’? While old school is cool, outdated isn’t. With fast paced markets and the growing shift to digital, a rebrand will help put your presence on the online map. For example, many fashion giants are choosing new typeface to keep up with modern times.
4. YOUR BRAND HAS BECOME TOO COMPLICATED
Is your brand sending too many mixed messages? We’ve all seen it, sitting at our desks asking ourselves ‘just what do they actually do’? If you can’t answer this question about your brand, it’s time to think about rebranding. You need to make sure you’re not confusing your audience. It’s better to say one thing well than dumfound your audience with inconsistent messages.
5. YOU’VE OUTGROWN YOUR BRAND
If you’ve been lucky enough to achieve substantial and rapid growth, it could be time to rebrand. You may now find yourself competing with bigger brands and need an image to match. Not only this, but as you grow your audience may change. As mentioned earlier, you need to make sure you are conveying the right message to each of your audiences.